At the outset let me wish you and your families a very Happy New Year! I wish to thank each one of you for your support and superlative efforts in 2019. Last year saw us win several accolades, be it in achieving our business numbers or winning the first ever International GOLD for Marketing Excellence in the Market Positioning and Brand Awareness category for StyleHashtags at ICSC in Singapore and “Best Organization for Women Empowerment” at the Women Empowerment Summit and Great Indian Women Leadership Awards (GIWL) 2019. We were also awarded the “Dream Employer of the year” at the ‘Dream Companies to Work for in 2019’ presented by Economic Times Now.
Our Happyness Project is off to a good start. I am very proud to say that our employees are living by our moto of “Happyness for Everyone” and our happyness index is consistently over 90% throughout the year. We take great pride in our diverse and inclusive recruitment; we now have more than 30 colleagues who are ex-servicemen and kin of martyrs and veterans in addition to over 25 differently abled colleagues. We have covered more than 25,000 women for the menstrual health and hygiene workshops. We intend to scale this up significantly in 2020 as well.
All these milestones and many more will come our way and the central force behind them all will continue to be you, our associates. I would like to thank each one of you for your hard work, passion and the part that you have played in our success.
For 2020, let us reinforce our position as the organization which sets new benchmarks through our values of Innovation, Caring, Excellence and Customer Centricity – Truly Nexus One!
I am sure, this year will be a ‘Happyness wala 2020’ All the best!
The Return of the Dinos
Sneaking into prehistoric times, Treasure Island Mall caught hold of a few dinos and brought them back to life. The 15 feet tall dinos were a treat to watch. There were tons of art workshops conducted for the kids. The mall hosted over a thousand children during the event. The kids had their share of fun with the life-sized dinos. Santa, too joined in the Christmas celebrations. Our patrons had the best time of the year with the Dinos and Santa this Christmas.
Style Hashtags has always been successful in capturing and curating looks for changing seasons. With winter approaching, the #WinterVibes campaign was championed at Westend, Pune. The idea of the campaign was to promote the new winter collection present with brands. The styling of the bloggers took the initiative up a notch. The bloggers sported Airport Looks, Office looks, 9 to 9 looks, date looks. The street style during winters was brought back to life by a few of the fashionistas. Brands like Pantaloons, M&S, Max, Globus, Latin Quarters, Coverstory participated in the campaign. The campaign was live from November 25, 2019 to January 15, 2020.
Style Hashtags, perfectly executed its first ever campaign #PavillionWinterFest at The Pavillion Pune. Riding the trend of people wanting to update their wardrobe around Autumn/Winter season, the bloggers curated some stunning looks. Promoting the new winter collection present with brands, the styling and fashion looks took the initiative up a notch. Bloggers/influencers provided Christmas looks, drool-worthy holiday looks, and faux-fur based glam winter looks. Looks from brands like ONLY, VeroModa, LifeStyle, Iconic, Project Eve, Forever 21, Vajor and CoverStory splashed the most colorful ensembles. Enhancing the fashion styling with a few party props set the winter mood in motion. #PavillionWinterFest was featured in Femina’s December issue. Shaurya Sanadhya, Aakriti Rana, and Natasha Shrotri, the most talked about influencers in the fashion industry were a part of the campaign. The campaign will be live till January 31, 2019.
Christmas happyness. With our Happyness Ambassador!
We launched our second digital ad with Auyushmann Khuranna with all the right Christmas cheer. The digital ad is all about spending memorable time with the family for the season. It is, after all, the season of gifting and spending time with the family. And our Happyness Ambassador expressed it just right with the tagline #ShoppingTohBahanaHai, Apno Ko Saath Lana Hai. We reached over 10 million people across our social media platforms and the ad was an instant hit on digital platforms!
The newly launched Airspace at SGC Mall bustled with a live music concert by Ajay Tiwari. He was one of the finalists from the reality show “Dil Hain Hindustani Season 2”. Over 3,000 people joined us and grooved to his songs and made Airspace the liveliest place that evening. The concert was held on evening of December 25, 2019.
Shopping. Winning. Celebrating!
Nexus Malls has always believed in spreading holiday cheer during the joyous festival of Christmas. Carefully picking the season of gifting, the malls offered a generous 50% off on over 200 brands. Shopaholics were thrilled, and queued right up to choose the best gifts for their loved ones. On shopping worth ₹5,000 at Elante Mall and Seawoods Grand Central Mall and ₹2,500 or more across the rest of portfolio, the patrons were gratified with assured gift vouchers. Anchor brands were the major participants during the campaign. Bloggers at Westend Mall and Seawoods Grand Central Mall curated few one-minute shopping videos and budget friendly looks for Flat 50%. The patrons were all bright-eyed and bushy-tailed by the offers running at their nearest Nexus Mall.
The Nexus portfolio of malls was drenched in festive fervour for the Christmas festivities. Bringing in the ‘North Pole’ feels, the decor was executed to perfection. It was all about giant Christmas trees, reindeer & sleigh, elves, gingerbread cookies, candy cane decorations, and so much more. Adding to the cheer and excitement of the patrons was Santa’s visit across malls. The Santa Parade, flash mob, and carol singing by a choir were all celebrated in the right spirit at the malls. Santa Claus, of course, with his bag full of surprises, kept the little ones glued to the party.
Every year, 12th December is celebrated as Retail Employees' Day to bring the retail employees into focus and thank them for their untiring efforts. This initiative is conceptualised by the Trust for Retailers & Retail Associates of India (TRRAIN), and supported by the Retailers Association of India (RAI). It is an attempt to encourage our employees, retailers, and customers to recognise the efforts of retail associates across the country. The day aims at creating awareness and empathy for their jobs and lives and the significant role they play in the lives of the customer. This year, we had over 22,000 participants celebrating Retail Employee’s Day across all our malls. If that's not a sign of true happyness, we don't know what is!
Foodie haven is a mall called The Pavillion! #PavillionFoodFest
Since December 15, the foodie friends of Pune have been treating their taste buds at #PavillionFoodFest, Pune and will continue to do so till January 15. Scrumptious food and delicious deals await at various price points for everyone this season. Food bloggers indulged in the most delicious and pocket friendly dishes. The crazy foodies even reviewed the restaurants on Zomato and created some drool worthy content for their followers. Maharaja Bhog, The Beer Cafe, Mamagoto, Cafe Delhi Heights, Millhouse Cafe and bistro are all offering lunch for flat 50% on select items.
Nexus Malls recently added new stores across its portfolio. Ahmedabad One, launched TacoBell for the foodies while industry giant Vivo also made its way to the mall. Ancestry and Ecco Shoes opened at The Pavillion, Pune. Elante launched stores like United Cafe House, Jaked, Owndays, Biryani Blues, & a Kiosk Ketliwala with a bunch of food court brands Musaflr, Doner & Gyros, Roll Kings and Nanking Express. At Mall of Amritsar, stores like Sports Station and Woods opened up. Westend is all set to flaunt some quirky pieces from Chumbak as the store launched on December 20, 2019.
It was the season of sharing!
People who visited The Pavillion, Pune during the Christmas season had the time of their lives! Because they had a 25 foot tall social Christmas tree to look at and to get captured on. Patrons went gaga over the social tree in the atrium. A battalion of bloggers visited the mall, to experience the first-of-its-kind social tree in the retail industry. From kids to adults, everyone enjoyed every bit of their selfies flashing on the screen. The Season of Sharing brought out the child within everyone and encouraged them to live the dream of appearing on the screen and getting a taste of the celebrity lifestyle.