We decided to celebrate the first day of 2020 with our patrons, retailers and outsourced staff across the portfolio. The celebration started with a lot of enthusiasm and zeal, all thanks to our brand new tradition of a ‘Happyness Day’. Where every person walking into the mall on the first day of the year, was gifted several small tokens of appreciation. We couldn’t contain our excitement and neither could our extended family or patrons. It was a happy, happy start to the year indeed!
Kites and festivities abound
Makar Sankrant calls for colorful décor, scrumptious food and kites! We decorated Ahmedabad One Mall to perfection overnight to welcome our patrons. Our patrons were in awe of the mall décor and had a great day celebrating the festival with others from the city.
Sale fever was at an all time high with the return of the Asli Happyness Wala Sale. Patrons were going gaga over the tempting offers and the insane shop & win prizes up for grabs. We gave away gifts, prizes and assured vouchers on shopping worth INR 2,500 across the malls.
Seawoods Grand Central Mall stepped up their game with bloggers curating budget outfits for the season. At Elante, there were prizes, vouchers, offers and more on shopping worth INR 5,000.
The sale was on from December 15, 2019 until January 31, 2020 across our portfolio of malls and we are sure our patrons enjoyed a healthy helping of Happyness throughout.
Esplanade One Mall is all in when it comes to community programs, and this time around we showcased a series of flash mobs from some young and older patrons. There was a little hip-hop and a little beat boxing, by college students, and our older patrons grooved to sassy tunes.
The community connect program also helped spread awareness on polio drops with a booth at the mall for vaccination. Over 1500 patrons participated in the event from January 15th to 25th, 2020.
Republic Day was celebrated across the portfolio, on January 26, 2020, with a lot of zeal and offers. The malls were dressed in patriotic colours with a parade and some heroic stories to entertain our shoppers.
Flat 50% off was the hero again at Mumbai, Ahmedabad, and Chandigarh. Elante Mall, Seawoods Grand Central Mall and Ahmedabad One Mall, kicked off 2020 by offering a generous flat 50% off on several incredible brands. The sale was on from January 3 to 5, 2020 at the three malls with maximum participation from anchor and vanilla brands.
Westend Mall brought every shopaholic’s fantasy to live with the *99 sale. Patrons shopped at a unique setup with a wide range of products placed at the center atrium. A brand mix of fashion, food, and beauty participated in the sale. Here are some of the participating brands: Ethnicity, Imaara, Health & Glow, Footin, Bata, Organic India, and Max.