Nexus Malls celebrated Happinesswali Diwali this year from October 20 to November 7. For the first time in India, eight malls across the country carried the same theme of Diwali and delivered the same experience. Great Décor, Big Prizes and overwhelming participation from the patrons ensured it was a Happinesswali Diwali indeed.
Every year Diwali is celebrated with crackers and gifts, this year, we thought of asking people to celebrate Diwali by giving their loved one’s the best thing that they can -TIME. For everything else, they could visit a Nexus Mall near them.
For the first time in India, a retail real estate company launched Digital TVC’s for Diwali. And they were an instant hit. The digital TVC’s clocked 45 million views and 24 million impressions.
This Diwali, we had over 5 million people walking in to our malls. Brands saw a 10% spike in sales as compared to last year and our YOY income increased by 43% since FY 2017-18. Our category sales also showed a jump from their sales last year across the portfolio.